Benefit Cosmetics | Bad Gal BANG! Instagram Campaign
View Project

We had the pleasure of crafting this interactive Instagram Campaign for Benefit Cosmetics new product launch – Bad Gal BANG! Mascara.

For this 6 piece Instagram Grid campaign, all instagram posts on Benefit Cosmetics account were archived in order to create a greater impact for the new product launch. First 4 visual content pieces performed as a scavenger hunt and had hidden hints for the Benefit’s 7,6 Million Followers to discover for a chance to win a giveaway.

Art Direction, Visual Concept, Photography, Styling, Design and Motion by Knotably Studio.

 









Knotably Studio on Instagram
  • Wrinkles & Drapery. #KnotablyStudio #KnotablyBTS
  • Still life. #KnotablyStudio #KnotablyBTS
  • The art of freezing time | Outtakes from this week’s shoot. #knotablystudio #knotablybts
  • The clean, the abstract and of course, the motion 〰️ #KnotablyLab
  • 〰️ #KnotablyLab strikes again
  • A refreshing take on the brand color combo, straight from the #KnotablyLab 〰️