Benefit Cosmetics | Bad Gal BANG! Instagram Campaign
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We had the pleasure of crafting this interactive Instagram Campaign for Benefit Cosmetics new product launch – Bad Gal BANG! Mascara.

For this 6 piece Instagram Grid campaign, all instagram posts on Benefit Cosmetics account were archived in order to create a greater impact for the new product launch. First 4 visual content pieces performed as a scavenger hunt and had hidden hints for the Benefit’s 7,6 Million Followers to discover for a chance to win a giveaway.

Art Direction, Visual Concept, Photography, Styling, Design and Motion by Knotably Studio.


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  • Was fun loosing gravity with @benefitcosmetics team and creating this Instagram campaign for their new product launch - Bad Gal BANG! Swipe right to see the campaign unfolds 🚀✨ #KnotablyStudio