Benefit Cosmetics | Bad Gal BANG! Instagram Campaign
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We had the pleasure of crafting this interactive Instagram Campaign for Benefit Cosmetics new product launch – Bad Gal BANG! Mascara.

For this 6 piece Instagram Grid campaign, all instagram posts on Benefit Cosmetics account were archived in order to create a greater impact for the new product launch. First 4 visual content pieces performed as a scavenger hunt and had hidden hints for the Benefit’s 7,6 Million Followers to discover for a chance to win a giveaway.

Art Direction, Visual Concept, Photography, Styling, Design and Motion by Knotably Studio.

 









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  • Beauty Formations 〰️ is a short form motion series exploring intersections of cosmetic objects, still life and movement. Created with evolving beauty industry and social media world in mind. Based off of Knotably Studio signature curiosity towards objects, curated color palette and seamless motion experiments. [1/4] #KnotablyStudio
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