We had the pleasure of crafting this interactive Instagram Campaign for Benefit Cosmetics new product launch – Bad Gal BANG! Mascara.
For this 6 piece Instagram Grid campaign, all instagram posts on Benefit Cosmetics account were archived in order to create a greater impact for the new product launch. First 4 visual content pieces performed as a scavenger hunt and had hidden hints for the Benefit’s 7,6 Million Followers to discover for a chance to win a giveaway.
Art Direction, Visual Concept, Photography, Styling, Design and Motion by Knotably Studio.