Benefit Cosmetics | Bad Gal BANG! Instagram Campaign
View Project

We had the pleasure of crafting this interactive Instagram Campaign for Benefit Cosmetics new product launch – Bad Gal BANG! Mascara.

For this 6 piece Instagram Grid campaign, all instagram posts on Benefit Cosmetics account were archived in order to create a greater impact for the new product launch. First 4 visual content pieces performed as a scavenger hunt and had hidden hints for the Benefit’s 7,6 Million Followers to discover for a chance to win a giveaway.

Art Direction, Visual Concept, Photography, Styling, Design and Motion by Knotably Studio.


Knotably Studio on Instagram
  • Beauty Formations 〰️ Hop on our site to see the full project in action and read a short bit about the curiosity behind it. [3/4] #KnotablyStudio
  • Beauty Formations 〰️ Visit our online home to take a closer look and read more about the project [2/4] #KnotablyStudio
  • Beauty Formations 〰️ is a short form motion series exploring intersections of cosmetic objects, still life and movement. Created with evolving beauty industry and social media world in mind. Based off of Knotably Studio signature curiosity towards objects, curated color palette and seamless motion experiments. [1/4] #KnotablyStudio
  • Circling back into Monday 〰️ #KnotablyLab [ ]
  • Visit our freshly revamped journal to scroll through a new visual story straight from the #KnotablyLab 〰️
  • Botanical / Shapes story on our freshly revamped journal [] 〰️ #KnotablyLab